Vietnam retail support · Đào Lê Duy
What Do You Need to Prepare for a Vietnam Supermarket Pitch?
A company catalogue introduces your business. A retail proposal must let the buyer assess a particular product, customer, price and supply plan. Start with a short product sheet and a clear list of supporting evidence.
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Separate commercial facts from specialist checks
Keep product positioning, price, pack size, availability and launch support together. Maintain a separate record for import, labelling, safety and other product-specific requirements. Do not present an incomplete compliance folder as approved.
Use one model name and version across the sample, photographs, price sheet and supporting documents. A foreign certificate alone is not a completed review of the requirements for that transaction in Vietnam.
A buyer-facing product sheet
Scroll the table sideways on a narrow screen.
Open the working template
| Field | What to enter | Supporting material |
|---|---|---|
| Product | Model, specification, photograph | Match the sample |
| Customer and use | Who needs it and why | Evidence or a testable hypothesis |
| Difference | A specific comparison | Permission to use supporting claims |
| Commercial terms | Price, currency, quantity and validity | Approved quotation |
| Supply | Lead time, carton size and contact | Confirmed availability |
| Launch support | Activities, owner and budget | Only deliverable commitments |
| Open items | Missing evidence and next check | Named responsible party |
Check three things before sending
Can the reader identify the same product in every attachment? Is the price basis and expiry date clear? Is there one specific action you want the recipient to take? Correct these before adding more slides.
Label estimates and unverified information. Do not add invented sales, retail endorsements or test results to fill blank fields. Ask a qualified party to confirm specialist questions for the actual product.
Keep the pack usable after the meeting
Record the recipient, date, offer version, sample receipt and follow-up question. When a price changes, record who received the replacement and which earlier offer it supersedes.
A preparation scope can cover the product sheet, evidence index and questions for the buyer. It does not by itself secure a listing, a meeting or permission to import.
Before the next step
Should I propose every product?
Choose a manageable set with a clear reason for the target customer and shelf. The appropriate number depends on the actual discussion.
Is this a legal-document checklist?
No. It is a commercial presentation structure. Import and technical documentation require a product-specific review.
Tell me where your project is stuck
Send your company name, a public product link and the issue you need help with. No account or Vietnamese phone number is required.
Email your product linkI personally review and reply to enquiries by email. You may write in any language.
Email starter — optional
Company: Public product link: Issue to discuss:
Initial contact is free; paid work and fees are agreed before implementation. Please do not send confidential costs or contracts at this stage.