Vietnam retail support · Đào Lê Duy
Your Vietnam Distributor Is Not Selling: What Should You Check?
Before replacing the partner or cutting prices, establish what “not selling” means. Separate stock shipped to the distributor from sales to shoppers, then check availability, execution and reporting for the same products and period.
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Define the period and denominator
Request the agreed reporting period, model identifiers and store or channel coverage. Record missing data as unknown, not zero. A purchase order, warehouse receipt or shelf photograph does not independently prove consumer sales.
Compare stores where the product was actually available. Days out of stock, delayed displays and returns can change the interpretation. Do not publish accusations about a named partner without verified evidence and permission.
A data request you can reuse
Scroll the table sideways on a narrow screen.
Open the working template
| Data | Breakdown | What it helps check |
|---|---|---|
| Stock shipped in | Model, date, receiving point | Supply into the channel |
| Consumer sales | Model, period, store/channel | Sales out, not warehouse transfers |
| Stock on hand | Opening and closing units | Reconciliation |
| Adjustments | Returns, transfers, losses | Explain movements |
| Availability | Out-of-stock and display dates | Actual selling opportunity |
| Commercial activity | Price, promotion, approved spending | What was executed |
| Next action | Owner, evidence and review date | Accountability |
Reconcile stock before judging performance
For a planning reconciliation: closing stock equals opening stock plus receipts and transfers in, minus sales, returns out, transfers out and documented losses, plus other signed adjustments. Define each movement once and use a consistent unit.
Then separate a demand question from an execution question. Low sales with confirmed availability may justify a product or proposition test; absent stock or an uninstalled display first requires an execution correction. Neither observation proves the entire market is unsuitable.
Agree a corrective plan, not a blame report
Choose one or two testable actions, a responsible party and a review date. Compare the outcome under the actual conditions before changing several variables at once. Track the cost and funding implications as well as sales.
Support can include organising authorised partner data, clarifying gaps and documenting an improvement plan. Access to private data, contract changes or replacement of a distributor needs separate authority and specialist advice where relevant.
Before the next step
Can photos substitute for a sales report?
No. Photos show the recorded display context, not the number of units sold.
Should I cut the price immediately?
First check the data and execution. Price changes should follow an explicit hypothesis and authorised commercial decision, not a default response.
Tell me where your project is stuck
Send your company name, a public product link and the issue you need help with. No account or Vietnamese phone number is required.
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Initial contact is free; paid work and fees are agreed before implementation. Please do not send confidential costs or contracts at this stage.